Hotels Tap into the Power of Influencers for Increased Visibility
In recent years, the hospitality industry has witnessed a shift in marketing strategies. Hotels are increasingly turning to influencers from various niches […]
The Rise of Hyper-Specialized Micro-Influencers in the Travel Industry: The Key to Niche Marketing
As the world of influencer marketing continues to evolve, a new breed of content creators has emerged, offering brands an opportunity to […]
Why Influencers Remain Crucial for Popular Hotels
In today’s rapidly evolving world of digital communication and social media, influencers have become a key factor in the promotion and success […]
Unlocking the Power of Social Media Influencers for Hotel Room Occupancy
In today’s digital age, hoteliers are constantly looking for innovative ways to boost their occupancy rates and attract new customers. One increasingly […]
Christmas Magic: Travel Influencer Destinations for the Festive Season
In the age of social media, travel influencers are dominating many facets of the industry. From inspiring vacation ideas to providing helpful […]
Boost Your Property’s Summer Success: Partner with Social Influencers this Christmas
As a property host looking to maximize bookings for the upcoming summer season, planning marketing strategies in advance is critical. One innovative […]
Greenpeace: the NGO denounces travel influencers
A study published by the organization Greenpeace asserts that a majority of travel influencers perpetuate the advertising imagery of the aviation industry. […]
Dark Tourism: when tourism borders on indecency
Dark tourism, generally refers to a type of tourism that focuses on visiting places associated with death and suffering. Far more than […]
What are the benefits of working with micro-influencers?
A member of the Kardashian family photographed in a pose, anything but natural, to promote a brand has become a recurring pattern. […]
Tourist Accommodations: environmental labels for a successful ecological transition
For several months, you have been taking steps towards environmental sustainability at your tourist accommodation. You advocate for daily eco-friendly actions such […]