
Instagram and TikTok: the rivalry that hides a beautiful complementarity
TikTok or a lightning-fast arrival Brands are finding it hard to ignore this platform due to its engagement rates. Users spend an average of 95 …
TikTok or a lightning-fast arrival Brands are finding it hard to ignore this platform due to its engagement rates. Users spend an average of 95 …
Do we have to pay the influencers? Brands or companies have to pay influencers for sponsored partnerships or collaborations. Influencers are professionals who invest time, …
Is it a dream ? No you are not dreaming, Google offers a service called “Price Guarantee” for certain airline tickets booked through its flight …
What does it mean to be inclusive? There is a growing need for exclusive and inclusive experiences in the hospitality industry. Guests are increasingly looking …
Sustainable tourism is becoming increasingly important in the travel industry. Travelers are looking for vacation options that minimize environmental impact and support local communities. Sustainable …
Did you dream about it? They did it. If for some people planning a trip is a real moment of happiness and passion, for others …
Between social networks and traditional media, many destinations are experiencing a resurgence and are coming back to the forefront of top destinations. These are highlighted …
We all already know it, but Social media has had a profound impact on the tourism industry for many years now. Transforming the way people …
In today’s digital age, online reviews play a crucial role in the hospitality industry, especially for hotels. They can make or break a hotel’s reputation, …
Did you know that two out of three hotel guests would be willing to pay more for services that respect ecological practices and environmental protection? …
Recently, the hotel industry has undergone a significant transformation, driven by advancements in technology, changes in consumer behavior, and economic factors. As a result, the …
In recent years, with the emergence of Airbnb and all the other platforms for renting and booking accommodation between individuals, hotels are trying to transform …