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The travel sector is recovering. International tourist arrivals are expected to reach “between 80% and 95% of their pre-pandemic levels” in , according to the …

Luxury tourism is back to its pre-COVID level according to the Luxury Outlook 2022 conducted by the Boston Institute and the Comité Colbert. It should …

Hotel marketing is at the heart of performance and profitability issues for all establishments in the hospitality sector. With increasing competition, it is crucial for …

Over the past twenty years, the hotel distribution model has been undermined by OTAs. Airbnb and its emulators have become major competitors and a global …

Have you ever wondered if influencer marketing is useful in the hotel industry? Perhaps you have been contacted by an influencer asking to stay in …

Influencer marketing has become a popular way for brands to promote their products and services to a targeted audience. In this article, we will explore …

For many, the networks are a source of entertainment but also of escape. Not a day goes by without our news feeds being invaded by …

From the rise of short videos and audio to the rise of NFTs and responsible influence, content creators have seen many changes. But what about …

70% of those under 25s found their travel destination using a photo seen on Instagram (Voyages-sncf.com and Bolero study). Instagrammers influence their hundreds of thousands …

We have always loved sharing our travel memories: travelogs, photo albums, blogs, etc.  The usefulness and influence of social networks are no longer in question, …

Millennials, digital natives, and Generation Y are the new decision-makers who are revolutionizing the tourism sector. They represent the clientele of today and especially of …

Scouring the continents has produced top new luxury hotel openings slated for . They are sculpted in the palace style by the masterful hands of …