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Frequently Asked Questions

Hotels



What is Hotspot?
Hotspot is the leading travel influencer marketing platform trusted by properties in 85 countries. We help hotels promote their business by matching them with pre-vetted travel influencers.

What is influencer marketing?
You may have heard the term “influencer marketing” in travel before -- but what is it, exactly? Influencer marketing uses the power of travel content creators to drive more people towards your hotel. It’s a method of attracting and engaging people who trust recommendations made by their favorite influencers on social media. Hotels can use this to increase their brand awareness and drive more bookings. Hotspot is built to help hotels connect and set up influencer marketing campaigns.

How does Hotspot select travel influencers?
All travel influencers on Hotspot are thoroughly evaluated before they are allowed to join our community. The evaluation is a multi-step process:
- our AI-powered systems scan for followers, engagement rate, travel content relevance
- our team analyzes the quality of content, successful previous partnerships and the motivation letter in the application of the influencers

How can Hotspot help my business?
We connect hospitality properties with a community of 3500+ travel influencers and help you create high-quality collaborations from start to finish. Promote your business by inviting content creators who are traveling in your area and would like to review and showcase your property to their followers. After the collaboration, you can use their high-quality content on your social media channels and marketing campaigns.

What type of collaborations happen on Hotspot?
- Barter deals: most of the collaborations on Hotspot are barter deals where hotels provide a 2 or 3 nights free stay in return for high quality content and social media visibility
- Media discounts: as a hotel you can offer a discounted stay instead of a free stay
- Paid collaborations: you are free to agree on a paid collaboration and pay the content creator in return for qualitative marketing collateral. We don’t take any fees on paid partnership deals

How does the platform work?
You create a Hotspot profile and activate it by adding photos, description and amenities. Now you are ready to discover our selection of travel content creators, use one of the many filters to find the right match and send collaboration requests. The communication on the platform goes both ways, so influencers can send you collaboration requests as well. Furthermore, you can add collaboration terms and contact restrictions to define exactly who you would like to collaborate with.

Collaboration terms are your expectations in case of a collaboration, what do expect in return? For example:
- 10 high resolution pictures
-At least 3 Instagram posts and stories of your stay
- All posts need to be reviewed by the hotel before being posted
- All posts need to tag our hotel and add a location tag
- Content needs to be delivered within 2 weeks after the stay

Contact restrictions define which influencers on our platform can contact you. Hotspot allows you to configure exactly who can reach out to you, and when. Low season? Switch off requests in one click. Looking for a specific target audience? Configure exactly who can contact you and filter out influencers that are irrelevant to your business.

Finding the right match: More than 10 advanced criteria are available to narrow down your search and help you find only relevant influencers. Make sure an influencer’s audience fits your brand with extensive audience demographics, interests, previous collaborations, reach, engagement rate and travel plans.

How does the free trial work?
We work with a 14-day free trial with no strings attached, so you can get your first collaboration requests and fully evaluate the platform for your business. Get started here!

What’s the cost after the free trial?
After the 14-day free trial, you can choose to continue using Hotspot for $29/month or $290/year (2 month free discount). Check out our pricing page for more info.

How does the payment work?
Once your trial period ends you will get the option to add your credit card details and choose a monthly or yearly subscription plan.

What if I manage multiple properties?
Hotspot allows you to manage multiple properties from one Hotspot account. You can add extra properties once you complete the payment after your free trial. You can add an extra property for $29/month or $290/year.

What if a travel influencer doesn’t deliver on the agreements?
Once you reach an agreement with a travel influencer in your Hotspot inbox you can make things official in the collaboration contract. This enables us to review whether your partner has delivered on the agreement or not. If this wouldn’t be the case the travel influencer would be removed from the platform and we compensate you with a free Hotspot subscription.

We are not a hotel but a tour operator, tourism board, airline or other business in the travel sector interested in influencer marketing?
Currently we help hotels connect with travel influencers, but we would love to hear from you and discuss how we can help your business with influencer marketing. Please don’t hesitate to reach out via email: [email protected]

Influencers



What is Hotspot?
Hotspot is the leading travel influencer platform trusted by a community of 3500+ travel influencers. We help you connect with 200+ hotels in 85 countries that are looking to promote their business through influencer marketing.

How does the platform work?
You create a Hotspot profile and activate it by adding photos, audience insights, previous collaborations, travel plans and interests. Now you are ready to discover our selection of hotels, use one of the many filters to find the right match during your travels and send collaboration requests. The communication on the platform goes both ways, so hotels can send you collaboration requests as well.

How can I get selected to join as a travel influencer?
You can apply to join Hotspot here. We are looking for travel influencers with a focus on delivering qualitative content for hotels. Our selection criteria are based on:
- Reach: do you have more than 20k real followers?
- Engagement rate: is your audience engaged with your content?
- Previous collaborations: do you have proven experience in working with hotels?
- Type and quality of content: is your content mainly focussed on travel and of high quality?

What type of collaborations happen on Hotspot?
- Barter deals: most of the collaborations on Hotspot are barter deals where hotels provide a 2 or 3 nights free stay in return for high-quality content and social media visibility.
- Media discounts: hotels offer you a discounted stay in return for the desired deliverables
- Paid collaborations: hotels pay you to get the desired deliverables. We don’t take any fees on paid partnership deals

What’s the cost?
Good news, Hotspot is free for travel influencers.

Hotels don’t reply to my messages
Complete profiles rank higher in the search of hotels. It is crucial to add and update your travel plans, previous collaborations and audience insights to get contacted by hotels on the platform.

What happens if I don’t deliver on the agreed terms?
In case of complaints from hotels or not honored contracts we will remove you from the platform.

We are not an influencer but a talent/PR agency - can we use Hotspot?
Yes, on Hotspot you can manage multiple influencer profiles under one account. You need to sign up with 1 influencer profile to start with and then you can add more profiles via your account menu.