WTfab

Elise Armitage is the writer behind What The Fab, a travel, fashion, and lifestyle blog based in San Francisco and founded in 2012. On What The Fab, Elise shares inspiration with a pinch of zest, served with a side of real talk. She is a firm believer that you can be of both substance and style. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday.