The UGC creators, the new influencers

It’s not a secret, influence marketing is no longer popular with young people. The extraordinary rise of TikTok has contributed to the creation of a new economy where the UGC creator is king. 

What is a UGC creator? 

A UGC creator, user generated content, is someone who creates sponsored content that appears authentic, but is designed to showcase a specific business or product. The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. This content is usually shared on the social media feeds of the creator. 

How to become a UGC creator ?

To become a UGC creator, you don’t need a lot of followers and a high engagement rate. You’re not influencing people (your audience), but the audience of the brand you’re creating content for. You don’t need special equipment to create content, you just need to be creative, authentic and have a phone. 

Here are the different steps to become a UGC creator : 

  • Create your UGC content (optionnal)
  • Consider the industry you want to work for
  • Start creating good content
  • Create your portfolio
  • Do brand outreach (optionnal)

Why do Brands love UGC creator ?

UGC creators increase conversions and on the top of this :

  • 75% of marketers claim that UGC creators mare the brand more authentic.
  • 31% of consumers say that ads containing authentic UGC content are more memorable than branded content ads.
  • Marketers don’t need to have a big marketing budget for UGC creation.

UGC is so impactful because it provides people with social proof. Social proof works because people trust people and not brands. It’s as simple as when you get a certain recommendation from a friend about a certain product, and you’re instantly hooked and ready to try it out.

A growing Niche 

The UGC sector is booming in the US, brands are finding it profitable. Marketing agencies explain that UGC content is on average 35% more engaging than traditional branded content. The other reason is also the price, a one-minute UGC video is 10 to 15 times cheaper than agency-produced content.This new market has led to the multiplication of platforms dedicated to brands, putting them in touch with UGC creators. 

The benefits of using UGC creators are huge for brands. You, as a UGC creator, you help brands towards business success, like increasing traffic to their websites or helping them get more sales, while getting paid for it.

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