Can tomorrow’s tourism still be sustainable?
Tourism is a major contributor to the global economy, but it also has a significant impact on the environment and local communities. As the demand …
What are the travel trends up to 2030?
The travel sector is recovering. International tourist arrivals are expected to reach “between 80% and 95% of their pre-pandemic levels” in , according to the …
Younger customers looking for responsible experiences
Luxury tourism is back to its pre-COVID level according to the Luxury Outlook 2022 conducted by the Boston Institute and the Comité Colbert. It should …
Hotel marketing: The best strategies for 2023
Hotel marketing is at the heart of performance and profitability issues for all establishments in the hospitality sector. With increasing competition, it is crucial for …
Five trends that will drive the hotel industry in 2023
Over the past twenty years, the hotel distribution model has been undermined by OTAs. Airbnb and its emulators have become major competitors and a global …
Hotel marketing and influencers: a partnership to consider?
Have you ever wondered if influencer marketing is useful in the hotel industry? Perhaps you have been contacted by an influencer asking to stay in …
Micro or Macro Influencer: Which one for your brand?
Influencer marketing has become a popular way for brands to promote their products and services to a targeted audience. In this article, we will explore …
Hotels, travel, tourism… How to promote your destination with influencers?
For many, the networks are a source of entertainment but also of escape. Not a day goes by without our news feeds being invaded by …
Influencer marketing trends in 2023
From the rise of short videos and audio to the rise of NFTs and responsible influence, content creators have seen many changes. But what about …
How to successfully collaborate with an influencer when you are a hotelier?
70% of those under 25s found their travel destination using a photo seen on Instagram (Voyages-sncf.com and Bolero study). Instagrammers influence their hundreds of thousands …
How do social networks influence the way we travel?
We have always loved sharing our travel memories: travelogs, photo albums, blogs, etc. The usefulness and influence of social networks are no longer in question, …
How are Millennials revolutionizing tourism?
Millennials, digital natives, and Generation Y are the new decision-makers who are revolutionizing the tourism sector. They represent the clientele of today and especially of …
