The metaverse has the potential to redefine the customer experience in the high-end hotel and restaurant industry by offering new ways to interact with prospects: the ability to travel to a hotel, visit a room and even book it.
What is the metaverse?
A metaverse is a virtual world. The term is regularly used to describe a future version of the Internet where virtual, persistent, and shared spaces are accessible via 3D or 2D video conference interaction.
The metaverse and the hotel industry, what’s the goal?
The metaverse allows for redefining the customer experience by giving them a taste of what to expect on their trip. They can visit your hotel and decide which room to book before they set foot in your hotel. They are less likely to be disappointed with their choice because customers will have had the opportunity to see it beforehand, which is sometimes very complicated for them with simple photos. To conclude this part, metaverse is the key to the hotel industry for a better customer experience.
What does the metaverse offer to customers?
This new world offers customers the possibility to walk around virtually thanks to virtual reality in hotel rooms or events, which allows total immersion. For example, when you organize an event that is often costly and requires the most meticulous organization. You will realize the space, and the effect produced in the eyes of your guests. Some hotels create 3D avatars that will replace the current chatbots.
All of this is not so easy to do. Hoteliers have to invest and adapt their digital tools to put it all in place. They will have to choose a robust CRM or even a scalable artificial intelligence. Creating your own space in the multiverse comes at a price, but it will allow you a more effective promotion, a new sales channel and above all a maximum of new horizons to exploit that will give you an advantage on the market.