The COVID-19 pandemic was an unfortunate situation that has impacted many industries in the world. Aside from the millions of lives the pandemic claimed, many people lost their livelihood. Indeed, several sectors saw their activities take an unusual turn. Some of those affected are celebrities and influencers who had their fair share of the pandemic. We will be looking at influencers and how the COVID-19 crisis has affected their activities.
How did travel influencers experience a sudden halt in their business following the border closures?
The world of travel influencers was negatively affected due to the restrictions placed by several governments on movements. There were many canceled trips, events and postponed adverts due to the impact of the pandemic.
Many influencers were confined to their houses, while some took to social media as a way to engage their followers. Influencers in New Zealand, Australia, China, the UK and Canada, were badly hit. There was no way to move, and many had their earnings pummeled due to canceled sponsorships and events.
Influencer marketing, which many of us rely upon to advertise and brand products, was immensely affected. Moreover, although some influencers still manage to travel and sneak around the world as can be seen on their social media platforms, it wasn’t easy.
The health authorities in several countries hounded and fined influencers who are seen to contravene Covid-19 protocols. It was a terrible time for travel influencers, however, things have started to return to normalcy.
Have influencers been able to adapt and differentiate themselves by being creative?
While the COVID-19 pandemic ended many businesses and some influencers’ means of living, some still found a way to adapt and become more creative. During movement restrictions, some tried organizing Yoga classes and other fitness drills.
Influencers innovated by being less focused on sponsored content, but on general well-being. Many influencers have taken it up by playing a more social role, which was in line with present customer expectations. The internet was a perfect tool for many influencers, which they use to create transparent and sincere content that their followers read daily.
Between February 2020 and June 2020, the sponsored posts declined from 40% to less than 5%. Influencers took to their social media handles to organize cooking classes, sports sessions and other healthy activities. This helped by keeping their minds away from the coronavirus debacle.
Many brands and sponsors had no choice but to subscribe and align with the influencers in their line of creativity.
Did their community continue to follow them and dream thanks to their content?
With this new way of communication by influencers and their brands, many of their online followers had no choice but to follow the trend. While some were annoyed that they can’t have the regular sponsorship content and advert that their influencers are known for, many are happy with the new content.
Influencers show their daily lives on their Instagram and TikTok pages. You will find several contents relating to beauty, and hygiene measures in line with Covid-19 protocol. There was a synergy between influencers, brands, and their Internet followers based on Covid-19 events solutions today, tomorrow, and for the future….
It was more of a sincere communication between travel influencers and their followers based on their new way of life. Since the obvious acceptance by their online followers, influencers have tried to reinvent themselves and how they post on their social media pages.
How can the Influence sector recover post Covid-19 pandemic?
The influence sector can recover from the restrictions necessitated by the COVID-19 pandemic, however, it’s going to be a bumpy ride. There are some solutions that could help them bounce back from the COVID-19 pandemic bans.
Roll out effective marketing strategies
Now is the best time for the travel sector to engage its customers more. The influence industry is part of the local community and should continue to find ways to keep its customers engaged.
They should research how travel coped during the great recession and use unique marketing techniques to get more customers. They can recover financially by building credibility, brand value and awareness during this period.
Embrace digitization and empower their contact centers
As more people are canceling their flights around the world, travel industry customer centers are experiencing a spike in volume. Influence companies can reduce the number of call volumes by making sure they can easily be contacted on social media platforms. The travel sector should diversify its businesses and show more empathy to its customers.
Reevaluate their competitive landscape
Recovering from the impact of Covid-19 is going to be difficult, however, not impossible. This is important to recover faster, gain better market share and offer new products and services.
Although entering new markets isn’t easy, they can collect enough data to analyze customer behaviors and how to make them trust the industry better.
Offer health and wellness services via social media
To get more customers and recover lost finances, the influence sector should use digital tools to get closer to their customers. Some wellness tips they can offer to their customers include:
Meditation is a vital technique influencers and brands can use when discussing health crises with their customers. Even if it’s just 15 minutes of meditation daily, it goes a long way to show they care.
- Physical exercises
Daily routine fitness drills from influence companies can show the importance of fitness. They need to educate their customers to exercise daily, and release stress hormones known as cortisol.
- Good diet
Bad feeding habits are a cause of 90% of health troubles, that’s why influencers need to take their talk more about nutrition. They can educate their customers about how Veggies, fish and lots of water are healthy and offer more benefits to their body.
Even with a good diet and regular exercise, it’s not possible to avoid some health challenges. The influence sector can talk on Facebook, Twitter, Instagram and TikTok on how clients can take care of their minds and better respond to health crises.
This is arguably an underrated solution which the travel sector can educate their customers about. Many people don’t know the value of adequate rest and sleep.
- Regular Checkup
To recover financially in the influence sector, they should focus on customers’ health as well. The latter should be mandated to visit the doctors regularly, so they won’t spread the disease.
The influence sector has suffered a lot from the restrictions placed by countries due to Covid-19. However, with disappointment comes innovations. Many in the influencer marketing business have become more creative with how they react on social media.